Learning A-Z https://www.learninga-z.com/assets/img/LAZ_clg_logo-rgb.png 2002 866-889-3729 support@learninga-z.com 1840 E River Rd Ste 320 Tucson AZ 85718 USA

Director, Creative Marketing Services

Location: Tucson, AZ/Remote

Requisition #: vl-00002968

Duration: Full Time

Description

Cambium Learning® Group believes every student has great potential, teachers are mission-critical, and data, instruction and practice work together to drive performance. With a portfolio of award-winning brands, Cambium Learning Group's digital and blended curriculum, professional learning, and assessment solutions drive proficiency, equity, and other learning outcomes in classrooms everywhere. Brands include Learning A-Z® (online differentiated instruction for elementary school reading, writing and science), ExploreLearning® (online interactive math and science simulations, a math fact fluency solution, and a K-2 science solution), Voyager Sopris Learning® (blended solutions that accelerate struggling learners to achieve in literacy and math and professional learning for teachers), Cambium Assessment (innovative stateand district-level assessment solutions), and VKidz® Learning (online comprehensive homeschool education and programs for literacy and science).

Reports to the VP of Strategic Marketing. Supports leadership and other LAZ departments with insights grounded in data from customer insights to competitive intelligence. Drives Agency Model acumen and best practices for team and organization. Provides the Mkt Services strategic direction and oversight of firm-wide and practice-specific marketing efforts. With the Dir. of Strategy and Dir, Account Management, develops and implements effective marketing strategies that are in alignment with the LAZ’s established priorities and plans. And, leads the tech infrastructure that supports content marketing, digital campaigns, database administration, Salesforce, external website, and all other marketing digital assets.

Essential Job Functions:

  • Works with VP of Marketing, Director of Account Management, Director of Strategy, and Director of Direct Marketing to create and execute LAZ strategic Marketing Plan
  • Works with VP, Director of Strategy and Director of Account Management to align/track budget to drive business goals
  • Works with Brand and Events Director to ensure campaign is branded appropriately for key audiences, key practices, and industry sectors
  • Responsible for the execution of digital marketing and creative campaign ROI and ROAS
  • Inspires team to deliver creative and engaging marketing activities
  • Keeps abreast of new technologies and ways to improve marketing suite
  • Directs, supports, and supervises complex marketing projects requiring the involvement of multiple groups with the department and throughout the firm
  • Manages the digital marketing suite and collaborates with the services team to ensure appropriate technology platforms are in place and utilized for optimal performance
  • Evaluates marketing systems, processes, and procedures, and drives innovation and continuous improvement; leverages technology to advance firm objectives including search engine optimization (SEO), greater engagement across platforms, enhance CRM use and sophisticated experience management tools, among others
  • With the Dir. of Direct Marketing, makes meaning of LAZ’s marketing data and provides reporting and insights to LAZ and Leadership to drive communication strategies
  • Understands the industry and keeps team on relevant issues
  • Ensures marketing tactics are data driven for maximum results and reach
  • Keeps abreast of competitor messaging and tactics to ensure LAZ messaging is competitive

Additional Job Functions:

  • Vision and team leadership to foster collaboration, communication, and cohesion in language, look, feel, and format
  • The ability to execute strategic campaigns and motive an agency to deliver
  • Ability to interpret and understand complex commercial analysis
  • Deep experience in presenting business results to executives in narrative form
  • Creative approach to communications
  • Critical understanding of audience personas and how to speak to each group through content and visuals
  • Data driven and focused constantly improving on results
  • Service-focused mind-set with strategic and creative marketing solutions to achieve set goals

Required Qualifications:

  • 17+ years’ experience
  • BS in Marketing, Business, Education or related field
  • 5+ years’ manager within Agency Model experience
  • Strategic Thinker: Sets the strategic direction of all problem-solution Marketing activities
  • Proven Leadership Ability: Coach, Mentor and Visionary
  • Communication: Able to clearly present ideas, and remain visible and accessible for the department and leadership team
  • Change Management: Embrace a world where change is frequent and uncertain
  • Manages Conflict: Able to maintain focus and handle conflict situations effectively
  • Results/Revenue Driven: Eye on business goals
  • Technical Knowledge: Drive a modern marketing environment
  • Innovative: Promote a culture of collaboration & innovation

Preferred Skills and Abilities:

  • Experience with managing remote team members
  • 3+ years’ experience with project management software
  • Superior C-Level presentation and communication experience

To apply for this opportunity, simply click on the “Apply Now” button and submit a cover letter and resume or email your resume and cover letter to career@cambiumlearning.com. Please include the job title and requisition number in the subject line of the email.

EOE including Disabled and Vets. VEVRAA Federal Contractor.