Learning Thrives on Joy—Here’s Why It Matters
This is the final post in our four-part series unpacking the principles behind our new brand identity. We began with the power of teachers, moved to the importance of practical tools that solve the biggest challenges, and then explored the need to act on evolving research.
Now let’s talk about joy.
With all the challenges in education—teacher shortages, policy shifts, mental health, funding, and the changing landscape of literacy research—it can feel strange to pause and examine the importance of joy. But I believe that’s exactly why we need to.
Because joy isn’t a distraction from learning. It’s what makes learning possible.
It’s what keeps students engaged and willing to take risks. It’s what keeps teachers inspired to come back day after day. And when it’s present in the classroom, the outcomes speak for themselves.
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Joy and Growth Go Hand in Hand
The connection between joy and learning isn’t just intuitive—it’s backed by research.
Studies show that reading for pleasure isn’t just a nice add-on—it’s a powerful lever for literacy growth1. Children who read for fun consistently outperform their peers on key literacy assessments.
When students experience positive feelings during learning—like joy or excitement—they retain more, apply strategies better, and stick with challenges longer.
In other words—joy doesn’t compete with rigor. It fuels it.
That’s why I believe so deeply in this: Joy is essential.
Reclaiming Joy in Today’s Classrooms
We hear it from teachers all the time: “There’s just so much on my plate.” The expectations are high, the needs are complex, and the stakes feel enormous.
But we also hear something else. Teachers want their students to love learning. They want to see eyes light up when they master a new skill. They want to hear students laugh during a shared discovery. They want to feel the energy that comes when everyone in the room is curious and connected.
That’s not a luxury—it’s a sign that learning is taking hold.
Albert Einstein perhaps said it best: “It is the supreme art of the teacher to awaken joy in creative expression and knowledge.”
Joy and Literacy Go Hand in Hand
When students are given access to stories that reflect their lives—or open doors to new ones—they engage more deeply. When they get to choose books, explore topics that interest them, and track their own progress, they gain confidence and motivation.
We’ve seen students light up when they donate stars to a cause, level up their reading skills — leading to greater confidence and increased momentum — or find a book that they connect with on a deep level.
And we’ve seen the difference that makes. Joy turns passive readers into active learners. It creates momentum, ownership, and a sense of pride.
Let’s Design for Joy—Intentionally
Creating joyful learning doesn’t mean every moment has to be fun or light. It means designing experiences where students feel safe, supported, and capable.
It means giving teachers the freedom to teach in ways that energize them—and the tools to make that happen.
It means trusting that when we make space for joy, we also make space for growth. Joy comes from growth … and joy also fuels growth!
Wrapping Up the Series
As we close this series, I’m reflecting on the core beliefs that shape our work:
- Teachers are powerful.
- Practical is powerful.
- Research is essential.
- And joy is what makes it all sustainable.
These aren’t just our brand principles—they’re what we hear from educators every day. And they’re what we’re committed to building around.
Let’s keep building classrooms where learning isn’t just happening—it’s loved.
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