Learning A-Z https://www.learninga-z.com/assets/img/LAZ_clg_logo-rgb.png 2002 866-889-3729 support@learninga-z.com 1840 E River Rd Ste 320 Tucson AZ 85718 USA

eCommerce Specialist

Location: Remote, Tucson, or Fort Lauderdale

Requisition #: 35

Duration: Full Time

Description

Cambium Learning® Group believes every student has great potential, teachers are mission-critical, and data, instruction and practice work together to drive performance. With a portfolio of award-winning brands, Cambium Learning Group’s digital and blended curriculum, professional learning, and assessment solutions drive proficiency, equity, and other learning outcomes in classrooms everywhere. Brands include Learning A-Z® (online differentiated instruction for elementary school reading, writing and science), ExploreLearning® (online interactive math and science simulations, a math fact fluency solution, and a K-2 science solution), Voyager Sopris Learning® (blended solutions that accelerate struggling learners to achieve in literacy and math and professional learning for teachers), Cambium Assessment (innovative stateand district-level assessment solutions), and VKidz® Learning (online comprehensive homeschool education and programs for literacy and science).

Responsible for single-license conversion and driven by data analysis. Primary mediums used for ecommerce: Marketing Automation Systems (Pardot, ActON), SEO, SEM.

Essential Job Functions:

  • Solely responsible for the LAZ products shopping experience and driving identified sales for eCommerce
  • Owns SEO and SEM programs to drive single-license buyer strategy
  • Responsible for driving ecommerce results with new and existing processes, methodologies, and KPIs
  • Responsible for optimization of inbound and outbound communications strategies to drive ecommerce sales
  • Responsible for maintaining and optimizing Learning A-Z online store and shopping cart

Additional Job Functions:

  • Works with Direct Marketing team to overhaul and optimize current Learning A-Z web strategy to optimize single-license buyer strategy and build pipeline for upsell and cross-sell for Learning A-Z sales team
  • Deep knowledge of Web Analytics tools (Google and Microsoft)
  • Works closely with agencies and internal teams to define and optimize paid search strategies, SEO, and content strategies

Required Qualifications:

  • 3+ Years’ experience managing a multi-million-dollar, high-volume, multi-product Ecommerce channel
  • Deep understanding of Web Analytics, Marketing Automation System (Pardot, ActOn), and SEO/SEM strategies
  • 3+ Years’ experience managing paid search strategies (Either internal or via agency)
  • Motivated self-starter equally comfortable working within a team atmosphere and taking charge of projects
  • 3+ Years’ experience managing an advertising budget and reporting on KPIs/ROI to senior leadership

Preferred Skills and Abilities:

  • Service oriented with superior soft skills
  • Keeps up to date with the latest trends and programs around ecommerce, SEO/SEM, Marketing Automation, AI-based marketing, etc.
  • Comfort with content creation and design skills considered a major plus

To apply for this opportunity, simply click on the “Apply Now” button and submit a cover letter and resume.

EOE including Disabled and Vets. VEVRAA Federal Contractor.