Digital Marketing Specialist

Location: Tucson, AZ

Requisition #: vl-00002734

Duration: Full Time


Cambium Learning® Group is a leading educational solutions and services company that is committed to helping all students reach their full potential by providing evidence-based solutions and expert professional services to empower educators and raise the achievement levels of all students. The company is composed of four business units: Voyager Sopris Learning™, Learning A-Z, ExploreLearning®, and Kurzweil Education™. Together, these business units provide best-in-class intervention and supplemental instructional materials; gold-standard professional development and school-improvement services; breakthrough technology solutions for online learning and professional support; valid and reliable assessments; and proven materials to support a positive and safe school environment.

Learning A-Z seeks an innovative, analytical Digital Marketing Specialist to join its organization and work out of the corporate offices in Tucson, AZ. As a core member of the marketing team, the Digital Marketing Specialist will be responsible for supporting Learning A-Z digital marketing activities, including website copy, SEO, social, advertising, video, email, and content marketing.

Essential Job Functions:

  • Supports the planning and execution of digital marketing efforts for websites, SEO, SEM, email marketing
  • Crafts marketing copy for digital programs and websites
  • Plans and implements social media marketing activities
  • Helps monitor, analyze and report on digital marketing campaigns
  • Project manages online marketing programs

Required Qualifications:

  • 4-5 years of marketing communications experience, including 3 years minimum daily digital marketing experience
  • 2 years of SEO, SEM, PPC, experience
  • Social media marketing experience, including paid social advertising
  • Strong writing and grammar skills a must
  • Web analytics experience (Google Analytics, Adwords and/or Search Console)
  • Intermediate-level MS Excel experience
  • Bachelor’s degree in Communications, Journalism, Digital Marketing, Marketing, or equivalent major

Preferred Skills and Abilities:

  • Experience with both B2B and B2C marketing
  • In-house corporate marketing experience
  • Technology and/or education industry experience is a plus
  • HTML and CSS knowledge
  • Knowledge of HootSuite or similar social media tools
  • SEO tools
  • Marketing Automation Platforms (Act-On is a plus)
  • Video storyboarding and copywriting is a plus

To apply for this opportunity, simply click on the “Apply Now” button and submit a cover letter and resume or email your resume and cover letter to Please include the job title and requisition number in the subject line of the email.

EOE including Disabled and Vets. VEVRAA Federal Contractor.