Learning A-Z https://www.learninga-z.com/assets/img/LAZ_clg_logo-rgb.png 2002 866-889-3729 support@learninga-z.com 1840 E River Rd Ste 320 Tucson AZ 85718 USA

Account Based Marketing Manager

Location: Remote

Requisition #: vl-00002980

Duration: Full Time

Description

Cambium Learning® Group believes every student has great potential, teachers are mission-critical, and data, instruction and practice work together to drive performance. With a portfolio of award-winning brands, Cambium Learning Group's digital and blended curriculum, professional learning, and assessment solutions drive proficiency, equity, and other learning outcomes in classrooms everywhere. Brands include Learning A-Z® (online differentiated instruction for elementary school reading, writing and science), ExploreLearning® (online interactive math and science simulations, a math fact fluency solution, and a K-2 science solution), Voyager Sopris Learning® (blended solutions that accelerate struggling learners to achieve in literacy and math and professional learning for teachers), Cambium Assessment (innovative stateand district-level assessment solutions), and VKidz® Learning (online comprehensive homeschool education and programs for literacy and science).

Serves as a consultative partner with (Northeast and Southeast) Sales management to identify strategically targeted opportunities aligned to business goals. Provides hyper-focused, hyper-targeted, hyper-personalized Account-Based Marketing strategies and reporting to drive business goals. Serves as a dedicated partner to the sales manager as a “voice” for the region.

Essential Job Functions:

  • Drive revenue targets by serving as a dedicated marketing consultant for the Northeast and Southeast regions, advising sales reps on regional events, relay insights/direction of national initiatives, or those of other regions.
  • Executes marketing plans based on critical revenue pockets, funding opportunities, or thought leaders/organizations within the region. Partners with a variety of internal stakeholders in the business (from Solution Marketing, Product Marketing, Professional Development/Implementation, Product Management, and the Executive Leadership Team) to effectively execute and report on plans
  • Serves as the bridge between Sales and the organization, and the organization back to Sales
  • Creates effective and efficient pathways to solve region specific problems, calling attention to region specific opportunities
  • Drives campaigns to support state adoptions, should Learning A-Z leadership decide to participate
  • Own curricular, market, competitive and funding pulse and reporting of top tier states
  • Own monitoring and alignment to regional professional groups.

Required Qualifications:

  • Bachelor’s degree in communication, marketing, public relations, or related field.
  • Experience in the K-12 education industry
  • 5-7 years of Field/Regional marketing experience.
  • Strong customer-focused attitude; confident in dealing with multiple departments and senior management within the business
  • Strong analytical approach, leveraging data and insights to inform strategy and business decisions
  • Proven ability to juggle multiple projects while maintaining a clear sense of priorities
  • Experience and proven track record managing multi-channel, integrated marketing campaigns
  • Strong understanding of the education market
  • Strong understanding of the adoption state, and non-adoption (open territory) review process
  • Ability to tie tactical requests back to a larger business strategy.
  • Self-starter, owner, driver and excels working at a fast pace
  • Strong presenter/storyteller
  • Strong organizational and project management skills

Preferred Skills and Abilities:

  • Proven experience with Account-Based Marketing (ABM): planning, execution, and reporting.
  • Understanding of the literacy landscape
  • Experience with Salesforce, Pardot, and ABM related software.

To apply for this opportunity, simply click on the “Apply Now” button and submit a cover letter and resume or email your resume and cover letter to career@cambiumlearning.com. Please include the job title and requisition number in the subject line of the email.

EOE including Disabled and Vets. VEVRAA Federal Contractor.